In what ways does your media product use, develop or challenge forms and conventions of real media products?

How did you use new media technologies in the construction and research, planning and evaluation stages?

In the production of my media commodities, my group and I used a number of different media technologies to make them more effective. For instance, for my research blog, i used programmes such as Slideshare in order to be able to put my presentations onto my blog. This was helpful as it allowed me to make my blog more visually appealing as presentaions allow for more images to be used. It also allowed me to save my presentations on a different server which meant that if i lost my work, i could access it via this website.

I also used the website Youtube in every aspect of my work in order to once again make my blog more visually pleasing. I used Youtube to publish my videos for my research, planning and evaluation blogs so that I could easily upload them onto blogger. It also allowed me to gain ongoing feedback for my music video which helped myself and Hannah to improve certain aspects of the video while editing. For example, someone commented that the lighting was too bright on a specific scene, so we changed the brightness using the video adjustment tool which is included in the editing software 'I movies'

For the filming of the music video, my group used an HD camera in order to gain a high quality resoloution for the video in order to make it seem as proffessional as possible and to allow some of the meanings within the music video to be as clear as possible. This made editing much easier as we could use a large number of the shots that we had because of the high picture quality. I believe that if we used a standard definition camera, we would not have been able to use a large number of the shots that we had due to poor picture quality.

The website Blogger has been the most useful tool throughout the entire process of producing my media piece as it has allowed me to present my work in a clear and visually pleasing manor and has given me te oppertunity to make use of the large number of other media technologies at my disposal. It has also allowed me to access information from my teachers through their blogs which has allowed me to make all of my blogs the best they can possibly be. It also gives me the oppertunity to access certain items from my group members that I needed to put on my own blog, for example, some of the pictures such as the plan for my magazine advert were available to me as blogger let me follow my group member's blogs.

How effective is the combination of your main product and ancilliary tasks?

Evaluation question 2

View more presentations from anthony panayi.

What have you learnt from your audience feedback?

My audience feedback has shown me a number of different things. For intace, many audience members look for an interesting storyline or message in a music video as that will keep them watching, from what i have gathered, audiences are not satisfied by a full performance video, especially if they do not particularly like the song. The video for the Two Door Cinema Club song 'Something Good Can Work' is a eample of a performance music video and recieved some negative responses from the audience of Youtube,this has resulted in the band releasing a new video for the song which shows that the audiences of music videos can have a large effect on what kind of music videos are produced. My audience feedback shows that people expect and almost film-like standard to a music video as they wish to be entertained by the narrative within the music video as well as by the band itself and the song. However, unlike a film, audiences epect a music video to be easy to follow and to have a clear meaning to it otherwise they will be dissatisfied by the video compared to a film where they may wish to watch the future films in order find out more about the story.

Audiences also expect certain things when it comes to magazine adverts. They expect to see large font that tells them vital information about the product that is being sold, they also expect the advert to be visually appealing so that it catches their eye and makes them look at the advert. They also seem to want to see the artist on the advert as they can see exactly whos music they are buying, in order to create a relationship between the artist(s) and their audience. they also expect the advert to corrilate with the album they may be buying, so that they can fully recognise the band and pick up on the theme that the are trying to portray. In some cases they may also expect a certain message to be portrayed, for example, The Steriophonics album advert 'Keep Calm And Carry On' was sending a message to the government as the original phrase was used as propaganda during the second world war. The poster shows the band at a table with flooding all around them, this is suggesting that even in times of jepardy, the government will still try and blind people from the truth.

Audiences seem to expect similar things in a digi pack as they do in a magazine advertisment. They expect to see the artist at some point in the digi pack in order to associate the songs to the artist, they also want to see font that corrilates with the magazine advert and perhaps a similar picture of the artist as the magazine advert for thealbum. The Kooks used this technique with their album 'Inside In Inside Out' where the actually used thesame picture on the front cover of their digi pack as they did for their magazine advert. This shows that they are trying to form a link between all of their products in order to make their audience more likely to spot their album in the shop and therefore buy it.